Working on an in-house contract with FGI, I crafted a new brand voice for Ivar's, the iconic Seattle Seafood brand. This involved a brand statement, as well as a whole website refresh.
Ivar's Brand Statement
The Northwest dining legacy that is Ivar’s began in 1938 with one very entrepreneurial spirit, the late Ivar Haglund. His future in music and entertaining took a slight detour when his waterfront aquarium needed a venue to feed its guests. Using his classic Northwest seafood recipes, Ivar’s was born.
Mallet Brand Statement
Working as a creative director, I helped to define the company positioning for Mallet, a design/build firm based out of Seattle. By interviewing the CEO and founder, I was able to craft a value proposition to guide their future marketing and design phylosphy.
Mallet Inc. Brand Statement
Crafting a personal narrative for each client is the driving force behind the Mallet way.
Our design team propels the creative process, leveraging a diverse set of talents and techniques to facilitate the financial success of your project. With our studio’s breath of expertise, we maintain a deep understanding of practical composition and the value that carries with it.
Our object at Mallet is to change the conversation around design. Physical spaces—the buildings we live in—are an expression of who we are. The Mallet team is moved by a deep love for these expressions. We are driven by a fervor of design.
Alaska Beyond Naming
While on contract at Alaska Airlines, I worked with the brand team to name the new in-flight experience. This involved multiple rounds of creative, legal research, and internal presentations.
Working in partnership with Live Area Labs I worked to to rename large fitness wholesale distributor. This involved client reviews, creative working sessions, and legal review.
Ashley Furniture Brand Statement
On contract with FGI, I worked to craft a value based brand statement for Ashley Furniture Industries, one of the world's largest furniture manufacturers. This work was a result of in person client collaboration, creative working sessions, and employee interviews.
Ashley Furniture Brand statements
Quality home furnishings
Selections for every room, we deliver quality furniture that will change the way you love your home.
Trendsetting Furniture design
Ranging from classic to contemporary, all of our products are engineered from the ground up with your home in mind. We are committed toexcellence today and progress tomorrow.
Manufactured with vision
Ashley Furniture Industries tells a story of American success. Learn how a family business started as a small sales company and has grown into the largest furniture manufacturer around the world.