Over the course of 2014/2015 I partnered with Alaska Airlines to create a new brand voice across all digital channels. This included product naming, all promotion and sale naming, web copy, UI/UX work, and creative strategy.
In my capacity as Creative Director and Lead Copywriter, I oversaw and implemented a new company voice across web, social media, email, online advertising, kiosks, mobile/apps, organic search, paied search, and physical advertising.