Value Based Messaging Training
User benefit is the core of your brand
One of the most challenging aspects of executing an idea is articulating it in an effective way. Whether you're a team in a fortune 500, or a scrappy startup you're going to need to tell your customers why they should care.
This one-time training session will leave your leadership team with a new understanding of value based messaging. Learn what it means to articulate value, rather than describing your product's specs. Building on that, we cover the philosophy of tone of voice as an element of design.
All design decisions can be calibrated to solve for specific business objectives and messaging is no exception. Learn how to craft a compelling value proposition that puts your customer at the center of your business, while taking steps towards your stated business objectives.
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