Creative director · Writer · Founder
Twenty years writing the voice of companies building the future. Now I work on the harder question: what stays human when AI can make anything?
Place your hand on the wall
Keynote · PNW Creative Conference
Forty thousand years ago, someone pressed a hand to a cave wall and blew pigment around it. We still feel them reaching. What happens to that feeling when we can’t tell whether a person was there at all?
“You just felt AI’s message. Not the content. The message.”
Self-initiated experiments with AI in creative work. None were commissioned. Each started with a question and ended with something I could look at.
GitHubgithub.com/GenCasey01 · Systems · 2026
Could one person run a whole publication's editorial cycle — research, pitching, drafting, editing, social and listening — as a designed system rather than a to-do list?
Every one of the 143 posts on the Numonic blog since December 2025 came through it — mine, my co-founder's and the team's.
2011 to now: Seattle agencies, brand voice at Alaska Airlines, Microsoft and NVIDIA, nine years running Generative, and Numonic.
2011–2014 · Copywriter and creative director
Naming, brand voice and pitch work for Seattle agencies: LiveAreaLabs, Hybrid3 and Creature.
Logos are trademarks of their owners.
The book · Debut novella
A Story of Love and Algorithm
Hanna works in a generative design agency, curating AI-developed branding, when her life takes an unexpected turn. Upon realizing that her coworker-turned-love-interest has engaged in the greatest act of intellectual property theft in history, she’s pulled into a world of AI manipulation, mixed reality, and otherworldly art installations.
After failed kidnapping attempts, extortion, and violence, they find themselves risking everything to expose how the algorithm underpinning the global economy has been used to manipulate the world they live in subtly.
This site was built with AI, in conversation, the same way the keynote’s images were. Every shape on it is made from the same few thousand notes. Turn the build on and every section shows how its parts were made.
The words are a draft until I rewrite them myself.
Email is the best way to reach me. Click the wall to leave your print beside mine.